But not all of these list-building tactics are legit – buying an email list, for example, might get you subscribers, but it won’t get you the results you’re looking for. There are dozens of blog posts and case studies out there touting strategies to go from 0 to 10,000 subscribers in no time. Step 1: Think quality over quantityĪ big list certainly seems impressive. Ready to say good-bye to inactive subscribers? Clean your list in 5 simple steps. Or, if you want to keep your list squeaky clean year round, try cleaning your list every 3 months. How often you should clean your email list will vary from company to company, and list to list.īut a good rule of thumb is every six months - and definitely not longer than a year. And if you’re not bringing in subscribers at the same rate as they leave, it can feel like your business is taking a hit. This is due to a combination of things: bounces, unsubscribes, email address changes.
Unfortunately, the average email list depreciates over time – nearly 25% a year, according to MarketingSherpa. If you’re spending the time and effort on your campaigns, you want to make sure you get results. Want to succeed with email marketing? List cleanup is non-negotiable.Ī healthy, well-maintained email list is the foundation for any successful email marketing program. So, yeah, email list hygiene is important Do this often enough, and your emails may end up in their spam folders, which decreases deliverability to people who actually want to read your content. Plus, when you continue to send emails to people who don’t open them, internet service providers - like Gmail, Hotmail, and Yahoo - penalize you. In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that don’t. That’s because a smaller list of engaged subscribers - people who actively read and interact with your content and brand - are more valuable than a larger list of subscribers who never open your content.
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